Draft:2Morrow
| Company type | Private |
|---|---|
| Industry | Digital Health, Behavioral Science |
| Founded | 2011 |
| Headquarters | Kirkland, Washington ,U.S. |
Area served | United States |
Key people |
|
| Products | Digital therapeutics, behavior change programs |
| Services | Smoking cessation, weight management, stress reduction, chronic pain management |
| Website | 2morrowinc.com |
2Morrow, Inc. is an American digital health company headquartered in Kirkland, Washington. Established in 2011, the company develops mobile health programs focused on behavioral interventions, including smoking cessation, weight management, stress reduction, and chronic pain management. Its solutions are based on Acceptance and Commitment Therapy (ACT) and leverage digital therapeutics to promote behavior change.
History
2Morrow, Inc. was founded in 2011 with the goal of integrating behavioral science with mobile technology to deliver scalable health interventions.[1]
In 2014, the company released the SmartQuit app, developed in collaboration with Dr. Jonathan Bricker of the Fred Hutchinson Cancer Research Center. The app was among the first smoking cessation apps evaluated in a randomized controlled trial.[2]
In 2016, 2Morrow secured $500,000 in funding to expand the reach of SmartQuit, partnering with employers, health insurance providers, and state health departments to integrate the app into wellness programs.[3]
In 2018, the company launched a chronic pain management app as part of broader efforts to address the opioid crisis by providing non-pharmacological treatment options.[4]
In 2023, 2Morrow, Inc. was named one of the World's Best Digital Health Companies in the "Prevention" category by Newsweek.[5]
Research and Development
2Morrow has been actively involved in research to validate its digital health interventions. A study published in 2023 examined primary care providers' motivations and challenges in chronic pain management, with the goal of developing digital therapeutics tailored for primary care settings.[6]
Funding and Grants
The company has received funding from various sources, including a $250,000 grant from the Washington Life Sciences Discovery Fund in 2014 to support the development of the SmartQuit app.[7]
In 2023, 2Morrow, Inc. was awarded a $1.9 million grant from the National Institutes of Health (NIH) to develop a digital therapeutic solution for chronic pain management.[8]
Leadership
In 2020, co-founder Jo Masterson was appointed CEO to lead the company’s digital therapeutics strategy.[9]
Partnerships
2Morrow, Inc. has partnered with organizations such as Washington State Department of Health, which incorporated its smoking cessation app into state-funded quit programs.[10]
Additionally, Castlight Health has integrated 2Morrow’s digital therapeutics into its employee wellness ecosystem.[11]
External Links
- Official Website
- Newsweek: World’s Best Digital Health Companies 2024
- NIH Grant Report for Chronic Pain Digital Therapeutic
- GeekWire: 2Morrow Launches Pain Management App
- Auburn Reporter: Washington DOH Integrates 2Morrow App
- Castlight Health: 2Morrow Digital Therapeutics Partnership
References
- ^ "Digital health company 2Morrow develops smoking cessation apps". GeekWire. July 28, 2014.
- ^ "SmartQuit smoking cessation app released for iPhone, Android — based on Fred Hutch research". GeekWire. November 6, 2014.
- ^ "Seattle startup looks to extinguish cigarette smoking, raises $500,000 for SmartQuit smoking cessation app". GeekWire. April 26, 2016.
- ^ "2Morrow launches pain management app, as tech industry addresses opioid crisis". GeekWire. February 21, 2018.
- ^ "World's Best Digital Health Companies 2024". Newsweek. 2024.
- ^ Ma, Kris Pui Kwan; Stephens, Kari A.; Geyer, Rachel E.; Prado, Maria G.; Mollis, Brenda L.; Zbikowski, Susan M.; Waters, Deanna; Masterson, Jo; Zhang, Ying (February 3, 2023). "Developing Digital Therapeutics for Chronic Pain in Primary Care: A Qualitative Human-Centered Design Study of Providers' Motivations and Challenges". JMIR Formative Research. 7: e41788. doi:10.2196/41788. PMC 9938436. PMID 36735284.
- ^ "'SmartQuit' smoking cessation app lands $250k grant, exclusive Fred Hutch license". GeekWire. March 25, 2014.
- ^ "RePORT RePORTER - National Institutes of Health (NIH)". NIH RePORTER.
- ^ "2Morrow Announces New CEO, Jo Masterson, to Advance Digital Therapeutics Strategy". Business Insider. June 9, 2020.
- ^ "Washington DOH launches app to help people quit smoking". Auburn Reporter. May 25, 2022.
- ^ "Castlight Health adds 2Morrow to digital health ecosystem". Castlight Health. 2023.