Operadora de Tiendas Futurama, S.A. de C.V., commonly know as Alsuper, is a Mexican supermarket chain founded in Chihuahua, México in 1954. As of 2025 it has 81 stores in several cities in the states of Chihuahua, Coahuila, Durango and Zacatecas.

The chain was founded in 1954 by the Sir Leopoldo Mares Paredes in a small warehouse in Chihuahua City. Early know as El Super del Real Lerdo, this pioneer store was the first grocery store in the city, offering a huge quantity of products and operating with only 40 associates.

In 1955, the chain opened its second store and expanded their offices and warehouses, following by the opening of three stores more by the following four years. For 1967, the chain adopted the Futurama name and stared to operating as a discount store.

During the 1990s decade, Alsuper emerged as an express concept, centering in provide an easy and fast shopping groceries. The first store under this concept, Alsuper Flores Magón, opened in 1993.

In 1997, Alsuper launched Club Alsuper, its loyalty program, a simple and innovating concept which attracted loyal shoppers, providing exclusive benefits like discounts on selected items, points accumulation by shopping with the possibility to obtain up to 20% of free pantry and exclusive promotions on associated stores.

At 2010, Alsuper experimented a transformation, to convert towards a multi-regional chain, expanding through Northern Mexico. Conscent of contemporary demands, lauched alsuper.com, an e-commerce plattform that offers delivery and on-store services.

• Alsuper Supermarkets that provides a unique experience to shopping, due to quality, variety, freshness, price and product distribution, additionally to a quality service, it competes with similar stores like Soriana Súper from Organización Soriana, Walmart Express from Walmart México y Centroamérica, Merco, H-E-B & S-Mart, and smaller and more local chains like Súper Chiquis, La Esmeralda and Buen Día Fresh Market in Comarca Lagunera.
• Alsuper Plus Carries more complete product catalog, with the same prices, quality and freshness distinging the chain, it competes with similar stores like Soriana Súper Premium from Organización Soriana, H-E-B Marketprime, Aladino's and Fresko from Grupo La Comer
• Fresh Market by Alsuper Fresh and innovating concept to revolutionate the traditional supermarket concept, featuring a huge variety of national, imported and healthy goods always taking care providing to customers trend products. It competes with similar stores like City Market from Grupo La Comer, Selecto Súper Chedraui by Grupo Chedraui, belong others.

• Sitio Oficial de la Empresa Archived 2011-01-28 at the Wayback Machine