CHRD-FM

Drummondville, Quebec
Frequency	105.3 MHz
Branding	105,3 Rouge
Programming
Format	Adult contemporary (French)
Ownership
Owner	Bell Media (sale to Arsenal Media pending approval)
Sister stations	CJDM-FM
History
First air date	December 23, 1954
Technical information
Class	A
Power	5,345 watts
HAAT	95.1 metres (312 ft)
Links
Webcast	Listen Live
Website	iheartradio.ca/rouge-fm/rouge-fm-drummondville

CHRD-FM (105.3 MHz) is a French-language Canadian radio station located in Drummondville, Quebec. It is owned and operated by Bell Media and has a directional antenna with an average effective radiated power of 3,257 watts and a peak effective radiated power of 5,345 watts (class A). The station has specialized in adult contemporary format since August 2009 and is part of the "Rouge FM" network, which operates across Quebec and Eastern Ontario.

It started out as CHRD 1480 kHz and moved to FM in 1997.^[1] From about 2001 to 2003, it was part of Astral's CHR network, "Énergie". It became an oldies station in 2003 as part of Astral's new "Boom" network; this format would last until it became "RockDétente" in 2009. All "RockDétente" stations, including CHRD, were rebranded as Rouge FM on August 18, 2011, at 4:00 p.m. EDT. The last song it played under "RockDétente" was "Pour que tu m'aimes encore" by Celine Dion, which was followed by a "RockDétente" tribute. The first song it played as "Rouge" was "I Gotta Feeling" by the Black Eyed Peas.

On February 8, 2024, Bell announced a restructuring that included the sale of 45 of its 103 radio stations to seven buyers, subject to approval by the CRTC, including CHRD, which is to be sold to Arsenal Media.^[2]

• 105,3 Rouge
• CHRD-FM at The History of Canadian Broadcasting by the Canadian Communications Foundation
• CHRD-FM in the REC Canadian station database

45°54′44″N 72°30′57″W / 45.91222°N 72.51583°W / 45.91222; -72.51583